How to come up with content, for your blog

August 23rd, 2017
Location  •   Westport, CT
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The other day I was driving with my dad in the car, and he asked me a very important question. He asked me ‘how I keep coming up with new blog posts and when I think I’ll run out of content.’
 
Now content can mean many things, but in today’s Instagram focused world, I think people put too much value on pictures over written content. Today we are hitting the pause button on image based content and chatting about written content, which is really what allows readers to get to know us and even see themselves as part of the crew. 
 
Anyway, when my dad asked me this double ended question I knew I had to address it for fellow bloggers out there, whom might be struggling with creating content, so here are my two cents.
 
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Coming up with three to five new blog posts a week can be very daunting, especially when first starting out, but firsts things first make sure you have your designated ‘niche’ or theme to your blog. 
 
Whether you’re running a lifestyle, baking, travel, DIY or cat blog; it doesn’t matter what your theme is but having that theme picked out will help you brainstorm relevant content ideas. This step is really important as your content is essential to your brand messages, so make sure the product you are creating fits the bill. 
 
Now, I’ve been blogging for over four years and within my niche, I’ve totally felt writer’s block or a lack of direction. It’s completely normal and I think it’s something all bloggers have had to face, and whenever this strikes, I grab my laptop, get my tush out the door, and visit a New England town. 
 
Actually, on the day these images were shot, I was feeling quite uninspired. I was feeling tired, worn down, uncreative and it was raining, so I was feeling rainy day blues. Overall it was just blah, but I got in the car drove down to Westport and went for a walk. 
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One of my favorite things to do when writer’s block hits is going outside and looking at New England homes and waterfronts. It’s something that really inspires me and often gets me fired up again about New England living. The idea of running out of content is scary, however, it’s never been something I’ve worried about because my blog is about my New England lifestyle and just like everything else in the world, my lifestyles change over time. 
 
Your blog should reflect you and your journey, so as long as you’re still living life and experience it…DOCUMENT THAT and instantly you’ll have content. I think documenting your trips, life choices and style was really how blogging all started, and it’s by far the easiest way to never run out of content. 
 
So if you’re stuck on what content to produce or worried about running out of content, get out of your space and live your life…and trust me inspiration will strike. xx Aubrey
 
Photos by Carter Fish
 
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5 thoughts on “How to come up with content, for your blog

  1. Melanie

    This was a really good post Aubrey! I’ve been slacking in the blogging department but your post has helped me realize there’s so much I could be writing about. Reading stories and long written posts are definitely more fun anyway! Thank you!
    xo

  2. Alexandra - My Vibrant Kitchen

    This might be a bit off topic… but I love you’re outfit in these photos! The dress and the shoes together just work so well.
    I’m also in love with this little sea side town. Everything just looks so sweet and romantic. I’m getting major wanderlust and craving a break from the big city (and I’ve never been to New England!).
    Also, I saw on your Instagram that you’re in Ireland at the moment. I’d be super interested in an Ireland travel recommendations post since I’m planning a trip soon.
    X Alex
    Alexandra – My Vibrant Kitchen recently posted…Vegan Peach Crumble GaletteMy Profile

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