My Step 3: Finish it off!
I still felt like something was missing so… I went with adding a ‘The’ in front.
For some reason, I just felt like it ‘matured’ the name a tad, if that even makes sense.
Overall, that’s my brand name story.
It wasn’t something I picked up one day and it just organically happened. For some reason, it was one of the easiest parts for me, in terms of building my brand.
I’ve had several people ask me if I’d think about changing my name to something even ‘more’ New England; now that I define my blog as ‘New England lifestyle’. I’ve gotten requests like N. England Coastal etc, but I believe in sticking with one name, because it’s your brand story!
& evolving is GOOD! So don’t be afraid or put to much pressure on having one perfect name, till the end of time. Just go with what your gut is saying now and your name will grow with the brand you created.
Okay, so now some of my favorite blog name tips:
1. Alliteration – I don’t know why but I LOVE similar sounding blog names. I bet if you write down your top ten bloggers at least half will have alliteration. Don’t ask me why, but brand names with alliterations are just so darn catchy #dunkindonuts.
2. Keep it Short & Sweet – The shorter the better, especially as word of mouth marketing is HUGE in blogging. Having a long or cumbersome name, won’t help you if people keep can’t spell it when searching for you online.
So keep it short and keep it sweet.
3. Root the name in ‘your thing’ – Niches are REALLY important. & having a name that shares a bit of your niche off, is essential.
For example, if it’s a baking blog, include baking terms in the name, if it’s a home decor blog, include ‘home’ themed words. Show us your brand’s personality in the title, PLEASE!
4. Make sure it’s available as a URL – for me this was BIG. I wanted to have a name that I could build a site around. Having an awesome name but a completely different URL is confusing, so make sure you can buy your URL either off of GoDaddy or WordPress.com.
This tip also helps to eliminate, showing up to the party with the same name as a fellow blogger. Awkward.
5. Test the market – When I was finalizing my name I was between the word Confidence or Classy; so I went around asking all my friends, what they thought. A huge group of my friends said to avoid the word Classy, as there is already a big New England Blogger with the word Classy in her title.
Which makes sense right! By having a different name it will help you long term in the SEO sector. For example, if I told someone to google me as The Classy Coastal, and they typed in classy coastal new England blog, into the search bar other bloggers instantly popped up.
So by testing the market and getting that little input from my friends, I already have a better shot of sending people to my site while differentiating myself from other bloggers in the region.
Anyway, that’s my story and those are my tricks! I’d love to hear 1) what you named your blog, & 2) why you named it that in the comments below! Can’t wait to learn more about your amazing brands.