Category Archives: Blog Life

Why I’ll Never Stop Blogging & Why I Love It

July 16th, 2018

Vineyard Vines Tie Front Dress The Coastal Confidence Aubrey Yandow

You can thank Instagram’s innovative features for inspiring this blog post today. Last Monday I decided to try out Instagram’s new ‘ask me anything feature’ and while I wasn’t sure what type of questions I’d get, or if I’d get any, I was very surprised when I saw a bunch of blogging related questions roll in. I was shocked but thrilled because blogging means so much to me and I was happy that it wasn’t a dying art form, which is how it can feel sometimes. A lot has changed since I started blogging and a lot of that has to do with Instagram, so before I go any further make sure to follow us on Instagram here.  

Okay, I digress, flashback to when I started blogging back in 2014, I was addicted to the blogging world and the bloggers creating it. To paint the picture I was a nineteen-year-old college student who would wake up every morning, two hours before my 9 AM class, head to Aromas, our on-campus college coffee shop, order a blueberry muffin and a medium ice coffee, cream, and sugar; sit in the same tall booth and open my laptop to dive into the freshly posted content. Back in 2014, I’d say 90% of bloggers were blogging Monday through Friday, which meant every day I had new posts to read, new ways to connect with bloggers I admired and read advice from bloggers who felt like friends to me. It was the original Facebook Community Group before the ones we have now and it really set the tone for my day. 

Vineyard Vines Tie Front Dress The Coastal Confidence Aubrey Yandow
Vineyard Vines Nantucket Style The Coastal Confidence Aubrey Yandow
Vineyard Vines Tie Front Dress The Coastal Confidence Aubrey Yandow
Classic New England Summer Style The Coastal Confidence Aubrey Yandow
Blue Hydrangeas in New England The Coastal Confidence Aubrey Yandow

The blogging community four years ago was also so attainable and content-based, it was about connecting and creating community through value-based relatable content. It was less about links, loop giveaways and much less about selling Instagram preset. I think in the last four years a lot has gotten lost in translation with blogging as Instagram became the main focus and written content got pushed to the side. I mean, I don’t blame other bloggers who stopped blogging because it’s a ton of work. Planning an Instagram post takes nowhere near the time of what goes into a blog post; not to mention the expenses that come with running a site. 

 Now over the last year, I’ve seen a lot of bloggers stop blogging, and start solely being Instagram influencers, and it’s made me sad, to put it frankly. I would open my computer to find fewer new blog posts for my morning read through, and I quickly started to appreciate more and more, the bloggers who’ve stayed consistent through and through; because even though Instagram is all the rage, a picture is just a picture, where’s the value?

Which brings me to my point, why I’ll never stop blogging and why I love it. The reason I’ll never stop blogging is I’m too deep in. At first, I was doing it all for you, creating content to inspire you and style guides to get you all cute and cozy for fall football games. I created this space solely for user function, and as a place where I laid New England lifestyle out and provided you all with the most value and hopefully inspiration I could. 

New England lifestyle blogger aubrey yandow the coastal confidence
New England beach homes the coastal confidence aubrey yandow
Why I'll Never Stop Blogging & Why I Love It The Coastal Confidence Aubrey Yandow
New England Lifestyle Blog | The Coastal Confidence by Aubrey Yandow-8052
Connecticut blogger The Coastal Confidence Aubrey Yandow

Yet, fast forward four years later to 2018, where this space is something completely different to me. Not only is my brand bigger than my blog, we now have a flourishing TCC Crew, a Youtube Channel where we upload twice a week, and an ever-growing Instagram; what the blog means to me has changed. Not only is the blog a place that I can connect with you on a deeper level, it’s also a documentation of my life. I have my college graduation, family vacations, and my move to Dallas; all documented on this blog. I can look back at my life and see it unfold through blog posts and I love that. I get to document my life, share New England with you all, and most importantly share more than a pretty picture.

So why I’ll never stop blogging, well that’s a selfish reason. I’ll never stop blogging because I love that I’ve documented so much of my life here and watching my brand, content and life change via this platform is something I never want to lose, but more importantly, let’s talk about why I love it. I love blogging because of you. I was asked on the new Instagram feature what my favorite part of being a blogger is and it’s connecting and sharing my moments of New England living with you. I’ve meet TCC readers all over New England now and getting to share our love for New England together is something that never gets old. So if you see me in the streets or vlogging away with Tessa, stop and say HI. Connecting with you is what I love and something I’ll never change. 

Okay, now let’s talk about this outfit. I’m always a huge fan of Vineyard Vines dresses come July and August because they hold up so well in the heat. Same goes for this structured front tie dress, it’s the perfect lightweight piece for your hot summer fun. I would highly recommend ordering a size up though as it runs on the smaller side due to the front tie!  Finally, I want to check out your blog! Leave your blog title and why you love blogging below. I can’t wait to check out your blog in my morning read through.

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What’s In My Camera Bag

June 21st, 2018


what's in a blogger's camera bag the coastal confidence aubrey yandow
what's in a blogger's camera bag the coastal confidence aubrey yandow

This post is long overdue, but better late than never right! Today we are breaking down what’s in my camera bag, via blog post and video! I kid you not when I say having a fully loaded bag can help you accomplish a successful shoot day. I mean, you know how they say success is when preparation and opportunity meet, well it’s actually true; a lot of the time our blog shoot’s success comes down to simply being prepared and anticipating any situation whether that be rain, shine or 100-degree temperatures. Now, since I know a lot of you run blogs and business yourselves, I hope this post is helpful in some way and gets you motivated to make the most of your content creation days. 

Tessa, our TCC photographer/videographer, and I shoot once every one to two weeks, for two days straight. Now, each blogger is unique in their content creation schedule, in fact I know a few bloggers that shoot every day, but our TCC Crew finds it useful to block a few days in a row to solely focus on creative content, which often includes travel, hotel stays and lots and lots of planning. By setting aside two full days to capture content, we usually get five to seven blog posts completed which really helps us, stay on top of our editorial calendar and create consistent content for you all. However, while we plan out our blog content way in advance, almost all of our collaborations are last moment posts, which means we need our camera bag to be packed, prepared and on standby at all times. 

Which, brings me to my point, for me photo shoot days can be stressful, exhilarating, sometimes awkward, but always active; so it’s not only essential to pack your bag for your photographer but also for the blogger you’re shooting with. Below you’ll see exactly what we include in our camera bag, and how Tessa and I both pack for any situation in mind. 

Secret Clinical Strength Deodorant the coastal confidence aubrey yandow
best camera for vlogging the coastal confidence aubrey yandow
what's in a blogger's camera bag the coastal confidence aubrey yandow
what's in a blogger's camera bag the coastal confidence aubrey yandow

Camera Bag Check-List: 


Camera Bag: First and foremost, invest in a camera bag, Tessa and I have had this bag for a little over a year and love it! In fact, we love it so much we are thinking about buying an additional for video equipment, for Matt to carry on an upcoming trip, but shhh we haven’t told him about that just yet. 

Camera: Obviously the first thing you’ll want to make sure you have packed and fully charged is your camera! Tessa loves shooting with her Canon EOS 70D DSLR camera. Oh and don’t forget to pack extra batteries

Lens: Personally, if you’re looking to invest, I suggest investing in a quality lens. Over my five years of blogging, I’ve invested in two lenses, a 50mm lens for portraits and a 24-70mm lens, which I use for 99% of our shoots

Beauty Bag: I’ve been blogging for a long time guys, and if you are planning on shooting more than one outfit at a time, having a beauty bag on hand is essential! I often fill it with touch up products just in case mayhem strikes, like lipstick, concealer, beauty blender, makeup wipes, hair ties, setting powder and mascara

Secret Clinical Strength Deodorant: This is by far one of my favorite beauty items of all time. From shooting in Texas to Costa Rica, the sweat is real guys and there is nothing worse than having to change in and out of designer pieces covered in sweat, which is where Secret Clinical Strength Deodorant comes in. You can feel confident all day, simply use Secret Clinical Strength Invisible Solid just once for all-day strong wetness protection. I mean, it doesn’t get easier than that, and having a stick in my backpack at all times makes me feel way more confident especially on those last minute rushed shoots. In fact, I can vividly remember shooting a fall layered outfit in 110-degree heat, in a pumpkin patch, in the middle of a mild Texas October last year; and thanking my past self for including this item in my camera bag! It truly is a lifesaver, and you can grab a Secret Clinical Strength Deodorant to try out for yourself at your local CVS Pharmacy.

Earring Travel Case: I’m horrible at remembering accessories for shoots, so this storage case literally saves my butt each and every time. Whether I’m traveling far or just heading down the street on a shoot day, this travel case is always in our camera bag just in case my outfit needs an extra sparkle. 

Cleaning Kit: I mean, keeping your camera clean is another key part in having crisp clean photos. When we decided to invest in bigger lenses we also purchased this camera cleaning kit and it’s saved us on numerous occasions. 

Vlog Camera: Now that we have our Youtube channel running at full speed, with two new videos a week, it’s important for us to keep our vlogging camera charged and accessible at all times.

Extra Batteries and SD Cards: Trust me nothing is worse than being on a shoot and running out of room on a memory card, it’s LITERALLY the worst. So, we always have backup memory cards empty and ready to go. 

Mophie: On photo shoot days we are usually traveling all over New England so it’s really important to have our phones charged and ready to go. Which is why I always keep this mophie in my bag

Seagate Drive: Everyone needs one of these in their lives. Whether you’re a photographer, blogger or just heading on an upcoming trip; nothing is worse than losing all your images and I’m speaking from personal experience here. So back it ALL up with one of Seagate’s drives, this is the one I have



what's in a blogger's camera bag the coastal confidence aubrey yandow
what's in a blogger's camera bag the coastal confidence aubrey yandow

Okay, that’s it!  I hope you’ve enjoyed this post and make sure to subscribe to our YOUTUBE CHANNEL to see new videos every Wednesday and vlogs every Saturday. Also, leave a comment down below sharing what’s in your camera bag, I’d love to hear of any additional items we need to add to our checklist. You guys know,  I love hearing your suggestions. xx Aubrey

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+Thank you, Secret Clinical Strength Deodorant for collaborating with and sponsoring this post! As always all opinions are my own

5 Apps I Can’t Live Without, When It Comes To Running A Blog

June 4th, 2018

Lauren James peplum top the coastal confidence Aubrey yandow
Lauren James peplum top the coastal confidence Aubrey yandow


Peplum Top (ON SALE!)JeansShoesBag Scarf

Seven days a week, from 9 AM till 11 PM, I basically never put down my phone. I hate admitting that but it’s the truth, I mean technically I could run my whole business from my phone and who knows, maybe someday I will, you never know. Anway working for myself allows me the freedom to work when I want and where I want, which makes having my phone on hand, organized and charged ideal. Whether I get an email that needs an immediate response or become overwhelmed with a blog post idea and decide to write the post then and there, having my phone present helps me knock out my to-do lists week after week. 

Now, because my phone is kind of like the gateway to my business it’s really essential for me to keep it organized and decluttered. For some reason, I get really easily distracted while using my phone so it’s always important for me to avoid downloading apps that might send me down the rabbit hole, like Facebook, Pinterest, Etsy and a few others. Overall, my iPhone first and foremost helps me run my business, from emails to calendar events, it’s truly a key to my productivity, which brings me to today’s post. Okay, right now I’m bringing you all into my phone and sharing 5 apps I can’t live without when it comes to running a blog! 

Lauren James peplum top the coastal confidence Aubrey yandow
Lauren James peplum top the coastal confidence Aubrey yandow
5 Apps I Can't Live Without, When It Comes To Running A Blog | The Coastal Confidence by Aubrey Yandow-1986
Lauren James peplum top the coastal confidence Aubrey yandow

1) Reminders – I mean, it’s no joke when I say I LOVE MAKING LISTS! In total, I have about nine to-do lists created within this app, which, in an of itself, helps me to manage my time, delegate tasks and decrease any work related anxiety I might be feeling. So let’s break down all the lists, I have a list for each member of the TCC Crew, this way I don’t forget what tasks they’re working on and where we are on certain projects, along with six of my own personal to-do lists. We have grocery shopping lists, clothing items to purchase for photo shoots lists, and my favorite list details to be confirmed prior to collaboration lists,

I mean I even have a list dedicated to YouTube video ideas, because nothing is worse than forgetting a brilliant spur of the moment idea. Anyway, this app is the first thing I see when I open my phone and the last thing I look at before I fall asleep at night, in fact, I’d say it’s a key to both my efficiency and success. I found that keeping each to-do list to a maximum of seven points helps keep task overflow to a minimum whilst still having a packed and successful day. 

2) Planoly – Being consistent with social media is a huge part of running a successful blog and Instagram account, but it’s no secret that posting at the right time each day is key to growing as well. In order to stay seen and on top of Instagram’s ever-changing algorithm, I use the app Planoly to lay out my feed for the week and set post reminders to my phone, alerting me when it’s the perfect time to post. I know it sounds extra but I do try to schedule all of my Instagrams and affiliated links for the week on Monday through this app, and then leave the caption to the day of. This keeps me in a flow of posting and helps me to stay consistent even on the days where I’m feeling burnt out

3) Weather App – I mean a big part of our business is creating content and good weather is essential for this. The weather can change like a blink of an eye in New England so having the weather app downloaded and the radar up and ready, helps me to see what rain spells we might bump into and which state or town we should head to for shooting. This app has been a huge lifesaver and has helped us become more efficient at knowing when to shoot and when to work inside and wait out the rain. 

4) Google Calendar – Surprisingly starting in 2018, and as our TCC Crew grew, conference calls started to become a weekly thing. Whether I have a call with a reporter, my beautiful manager, Cecelia or Tessa; I’m on the phone almost every Thursday all day long. And if I’m being honest I’ve been out or about once or twice and have missed a phone call meeting once or twice, which I knew had to stop. So I downloaded google calendar and turned on notifications, which means thirty minutes before each call I get a text reminding me of the meeting. This has been a game changer as it keeps me in line and on top of who I’ll be chatting with next on my busiest day of the week. 

5) Headspace – If you read my birthday post then you already know that I’m now hooked on meditating and I owe that all to Headspace. I can get anxious and overwhelmed over BASIC stuff easily. I mean I really don’t know why but sometimes things like scheduling tweets can feel more daunting than writing blog posts, so when the small stuff is making me sweat I turn to this app. The best part is that they offer three and even five-minute mediation sessions, which is a quick way to reset your thoughts in those crucial moments of mental defeat. Read more about my love for the app here. 

5 Apps I Can't Live Without, When It Comes To Running A Blog | The Coastal Confidence by Aubrey Yandow-2034
Lauren James peplum top the coastal confidence Aubrey yandow
Lauren James peplum top the coastal confidence Aubrey yandow
Lauren James peplum top the coastal confidence Aubrey yandow

Okay, that’s it. I’m actually writing this on my birthday and it’s actually the last thing on my reminder to-do list before clocking out. Now I’d love to hear from you…what is your favorite app to use for staying organized and on task? Let me know below! xx Aubrey

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Why Strategic Goal Setting Is Key: For Your Business & Life

April 16th, 2018

successful goal setting and to-do lists New England The Coastal Confidence Aubrey Yandow

Happy Monday. I feel like this is the perfect Monday morning post to read and hopefully, it will get you excited and motivated for the week to come. Today I’m sharing some #tbt images with you all as the weather hasn’t been coroprating with our recent photoshoot schedule. But we are just going to roll with it, and sit down with you all to talk about the one skill you need to master to turn your side hustle into a successful business, so pull up a chair, grab a cup of coffee and take notes. When push comes to shove running your own flourishing blog, brand or even life comes down to being able to effectively create and manage a to-do. It’s honestly as simple as that, think I’m wrong? Well, below we will dive into why it’s important to implement to-do lists within your business and how to create an optimized to-do list of your own. 




I know what you’re thinking, Aubrey, you’re putting way too much weight on a silly to-do list, but give it a chance, and stay with me. A classic handwritten to-do list is how I’ve not only successfully learned to manage myself, but also each member of the TCC Crew, and it’s been a game changer when it comes to our performance, communication and meeting brand timelines. If that hasn’t sold you on creating a to-do list of your own, here are specific examples of why you should. 

+ My Unpopular viewpoint on goals: Goals are the first step in turning your idea into a business but don’t stop at the first step. I’ve been blogging for over five years now and in that timespan, I’ve seen so many acquaintances start blogs and brands, to only quickly abandon them within the first year. I’m very transparent about how slow growth can seem in the digital space. Yes going viral overnight and waking up to millions of subscribers is #goals but it isn’t realistic. If you are serious about taking your passion project into something more you really need to set up systems, aka goal based to-do lists. Goals just don’t happen, recognizing the endpoint is important, but to accomplish the goal you actually need to put in hard work. Whenever our crew comes up with a goal we make a to-do list to support it. The to-do list usually includes three to seven steps we need to take to reach that goal. Without our to-do lists, our goals would honestly be less likely to accomplish due to the fact that goals can seem overwhelming or impossible at times. Which brings me to my next point. 

+ Perseverance is the hard work you do after you get tired of doing the hard work you already did.” —Newt Gingrich: I mean that quote basically sums it up. When you are trying to launch a new brand, business or trying to finish college with a four-year degree on time; at some point in your journey, you are going to feel overwhelmed with all that has to get done and the amount of work on your plate. This is where to-do lists really come in handy. When you are a student or self-employed you are single handily in charge of managing yourself and meeting your deadlines. No one is telling you how to spend your time, which is a blessing and a curse. You could work all day and binge The Crown at night or you could sleep all day and work all night; it doesn’t matter when you do the work it just has to get done. This is something I thrive on but it also means I’m responsible for making sure I have all my deliverables ready for multiple deadlines, that can get overwhelming at times. To-do lists help me stay on track and work as a buffer to my deadlines. I make sure to complete everything listed on my to-do list within the day before clocking out. No excuses! I stop working when my to-do list is done for better or for worse. 

+ Accountability: Finally I share my to-do list with my entire TCC Crew and their to-do lists with each other, for a few important reasons. My favorite part about to-do lists is the simple fact that either you did the task or you didn’t do it. No excuses. It makes tasks black and white while holding everyone accountable for their part in completing a goal. Together we revisit our to-do lists, as a crew, weekly and break down what we completed and what we didn’t. Being accountable to my crew, sharing the list with your friends, mom, sisters, whoever; makes your to-do list a done list quicker than you would think. 

Okay so if you have something you really want to accomplish first sit down and write down your goals followed by a goal system to-do list. Trust me when I say, this will make all the difference in not only making your goals a reality but also seeing results in real time instead of expecting all your goals to be accomplished overnight. Now let’s jump into how I create my to-do lists. 

successful goal setting and to-do lists New England The Coastal Confidence Aubrey Yandow
successful goal setting and to-do lists New England The Coastal Confidence Aubrey Yandow
successful goal setting and to-do lists New England The Coastal Confidence Aubrey Yandow
successful goal setting and to-do lists New England The Coastal Confidence Aubrey Yandow




+ Write It Down: Recently I’ve stumbled upon this productivity planner, which actually inspired me to write this post. Now normally I would use this exact system within a dollar store notepad, I try not to spend too much money on notebooks as I often lose them, but I decided to splurge on the planner in hopes of inspiring you all to get your to-do lists in check. First and foremost, writing down your goals is really important to actually achieve them. I mean who hasn’t ended up on Facebook after opening up their computer to do a specific task. By writing down your goals and keeping the notepad visible throughout your day helps you regain focus when focus has been lost. 


+ Ranking Tasks: I love this productivity planner because it ranks tasks in order of importance. This organizing system has helped my to-do list become at least twice as efficient as before. Naturally, you want to get the easy tasks done with first, for instance, writing next week’s blog posts are always on my weekly to-do list but they aren’t necessarily something I need to tackle first in order to move my business forward. I mean, I know I’ll get them done but do they need to be completed bright and early on Monday morning? Not really. Take time to prioritize your tasks and tackle harder tasks earlier in the week helps me keep up the blog’s momentum and also gives me extra time if my first tactic to completing the task fails. 


+ Reflection: It is super important at the end of the week to reflect on your to-do lists/goals. Did you not check something off of your list because you didn’t try? Or because the tactic you were using to accomplish that goal failed? It’s important to reflect and pivot your to-do list in order to keep yourself aware and in charge of your goals. If there’s a will there’s a way right!


Ending on that note, I’m off. Matt and I are currently in Costa Rica, so make sure to follow along with our adventures over on Instagram. Oh and you bet I brought my to-do list book to Costa Rica, I love working while traveling, I always think of the best ideas…am I the only one? Anyway, leave a comment below if you love or hate to-do lists. I’m interested to hear what you guys think of them and have a great week. 

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5 Reasons You Should Take Your Coffee Break Outside

November 3rd, 2017

5 Reasons You Should Take Your Coffee Break OutsideDress (sold out, similar version without zippers linked) || Coat (ON SALE) || TIghts || Boots ||  Necklace

You guys, it’s here, well not quite but it’s right around the corner…it’s ALMOST the busiest time of the year. It’s not only busy for retail employees but for basically everyone. From workers (the TCC Crew is jammed) to students (finals and term papers); to say this time of year is exhilarating is an understatement but don’t let the craziness of this holiday season wear you down. 

& while I’m 100% one to dive headfirst into overloading on work, I have to say recently I’ve discovered a new trick to rejuvenating my work ethic. It’s super simple, but recently I’ve been stepping outside for my 15 min schedule breaks and it’s been a game changer.

As many of you know, I work from home which is both a pleasing and a curse. Personally, I thrive on deadlines and structure, so I created a scheduled workday, from the minute I get up until 5:30 PM I’m go-go-go and because of this I often found myself skipping lunch and limiting my productivity.

One day I was so run down, I knew this had to stop, so I decided to start including three fifteen-minute breaks throughout the day. These breaks were mainly meant to reset my eyes from the constant glare of a computer screen but quickly developed into much more. Over the last few months, I’ve been stepping outside for my three breaks and to be honest it’s resulted in a HUGE improvement in my productivity. 

5 Reasons You Should Take Your Coffee Break Outside
5 Reasons You Should Take Your Coffee Break Outside-3394
5 Reasons You Should Take Your Coffee Break Outside

5 Reasons You Should Take Your Coffee Break Outside
5 Reasons You Should Take Your Coffee Break Outside

The goal of our TCC Crew is to bring you content that inspires you towards living a New England lifestyle, which of course means being the most productive version of yourself, so we had to share why these outside recess times improved our workflow, along with 5 reasons you should take YOUR coffee break outside. 


1) Produces a Clear Headspace: I often find that taking a 15 min break, in your workspace limits your ability to reboot. Ideally, when the time has arrived for me to take my break, I make sure to get outside and change my scenery. Whether that means going for a walk or running to Dunkin Donuts; by getting outside an interacting with people outside of my workplace, provides me with a new sense of determination and clarity. 


2) ‘Exercise gives you endorphins. Endorphins make you happy’ – Elle Woods:  Now, I’m not a fan of running, in fact, I’m not quite sure if I could even squeeze in a full mile during one 15 minute break, but what I do know is that I spend each of my breaks moving. I’ll spend that time outside running to a coffee shop, walking around my yard or if it’s raining walking on a treadmill. By moving my body and getting my blood pumping, I can really feel those endorphins kick in and any stress I had previously start to release. 

5 Reasons You Should Take Your Coffee Break Outside-3372

5 Reasons You Should Take Your Coffee Break Outside
5 Reasons You Should Take Your Coffee Break Outside


3) Speaking of Stress: Recently, I’ve been overwhelmed with my inbox. When I first started blogging, I really disliked when bloggers would say their inboxes were stressing them out. Personally, I figured a full inbox meant lots of collaborations and thus a highly profitable business. However today, I realize that my inbox is 20% official collaborations, 20% reader questions, and 60% emails I need to politely decline. 


A huge chunk of my time is spent going through my inbox and saying ‘no’ to companies, brands or even events that just don’t make sense for the TCC brand. Saying no to brands, even huge brands that we personally love, but just aren’t the right fit is hard, can be really hard. So by getting outside and turning my data off, it gives me time to process the no’s we’ve given and received. Not only does it give me time to process but also allows me to refocus on our brand’s end goal. Going outside creates a buffer between admin-work and creative work


4) A New Perspective: My favorite Gilmore Girl once said ‘Perspective is the most important thing to have in life.’ and I literally couldn’t agree more with Lauren Graham! A change in perspective and scenery is really important in gaining new insights. A lot of what our TCC Crew creates and writes about is by getting in the car and going. Whether that means traveling to a new town in New England, to feature in our TCC Newsletter or by even asking readers’ their opinion; these tiny acts and outside perspectives, honest to God, shape our brand every day! Get outside and refocus, re-shift and reprioritize your perspective! 


5) Just breath:  Okay this might sound weird but there is nothing I love more than stepping outside and breathing in that crisp autumn air. I’m the first to admit that working at home often means getting cozy with my laptop, under a mountain of blankets and with the thermostat set at a solid 72 degrees; doesn’t that just sound perfect?! 

While it sounds perfect it often puts me in a lethargic mood, so my last reason for taking your coffee break outside is to re-energize your body with fresh air. I know it might be a little chilly outside, so grab your jacket and maybe a scarf (learn how 5 ways to style a scarf here) and hit the road. Trust me your creative juices will start flowing. 5 Reasons You Should Take Your Coffee Break Outside

5 Reasons You Should Take Your Coffee Break Outside
5 Reasons You Should Take Your Coffee Break Outside

Okay, that’s all I got! I’d love to hear from you guys. Do you like taking your breaks outside? Let me know your thoughts on this post below! xx Aubrey. 

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When to say no, in business & life

September 15th, 2017

When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow
When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow

Jean Dress (on sale for $99!) || Shoes || Jacket || Necklace || Camera

Overall, I love every aspect of my job and I’m very fortunate for that. This doesn’t mean that I’m good at every aspect, but I love being challenged. Whether that means learning a new photo editing tool, researching a new social media platform or dipping my toes into vlogging; my job is interesting because it challenges me, and boy did it challenge me the other day. 

A big part of my job is working with PR firms and brands, both of which I love doing. I would say 99% of my interactions with PR firms and brands are fun, exciting and most importantly mutually beneficial. 

The other day though, I cracked.When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow

When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow
When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow
Recently I’ve had a few encounters in my inbox where I look at Matt and sigh, YOU HAVE TO BE KIDDING. 

Before I go in any further into this topic, I want to start by saying I’m not naturally a pushover but rather I’m an aggressor. I like to take a problem or a challenge and tackle it head on, I like to talk things out in person until it’s done and I’ll admit sometimes I have to go back and beat a dead horse, but it’s my way of processing and in the end, I do give and take. 

So when someone emails me wanting something, instead of just ignoring it (passive) or saying YES to EVERYTHING (pushover), I try to find a common ground. 

My goal is to always be rational and kind. I try to use phrases like ‘mutually beneficial’, ‘I see where you’re coming from’ and my favorite line ‘I understand’ because the truth is, I do get it. 

But recently, I’ve had to learn to stop beating a dead horse and just say NO sometimes. & guys this has been really hard for me and I’m sure many of you can relate.  Saying NO to a possible long-term collaboration or job offer is horrifying especially if it’s with a brand or company you love, but in life knowing when to say no is essential. When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow

When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow
When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow

Anyway, back to my story, so I was chatting with a firm that reached out to me representing a brand I loved and I really didn’t want to turn them down. I was basically jumping through hoops, spending hours pitching ideas, making budget sheets and being over accommodating which sometimes isn’t a good strategy. 

& the emails I was receiving back basically had no regards for my time, the energy I’ve spent on the project or the money I would have to spend to carry out the collaboration. 

To sum it up, it was TOTALLY a one-sided deal and when the twelfth email came back with just a quick four lines and a passive aggressive … ending, 

I cracked. I had tried every angle to make it work, and instead of wasting any more of my energy, I turned down the collaboration. 
Not only was the overall conversation tone belittling towards my blog, brand and myself; & it reminded me that IT’S OKAY to stand up for yourself, to stop jumping through another hoop; it’s okay to say NO sometimes. 

When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow
When To Say No, In Business & Life | The Coastal Confidence by Aubrey Yandow

So after experiencing similar encounters more and more frequently, I wanted to touch base and talk about it. Let’s talk about how I decided when to say no, in business and life. 

NO in Business:  When to say NO in business is when a deal is not mutually beneficial. 

I can’t tell you the amount of times, I’ve had brand’s ask me to create high-quality content for them with no ROI. Now ROI doesn’t always mean money, sometimes it’s product, sometimes it’s attending events and sometimes it’s as simple as creating content for exposure or to get reposted. 
But no matter how big the brand or boss is, don’t feel like your time isn’t valuable. If your gut is saying, you’re being taken advantage of, it’s time to step up to the plate and say something. At this stage in my career, I’d rather lose the collaboration and maintain the quality and aesthetic of my content; then be pushed around. 

NO in Life: When to say NO in life is when you’ve encountered a TAKER. 

I’ve talked about takers before in this blog post, but basically, it’s okay to say NO to a friend, extracurricular or event if they are running you dry. 

What I mean by that is, you should surround yourself with people and things that inspire you and fill you up with energy, life, and excitement. Don’t constantly say YES to getting coffee with a friend that spends the whole time talking about how amazing they are or how much they get paid. Blah.
Time is your most valuable resource, so it’s okay to say NO to situations with bad energy. It’s not worth wasting your time on, to be honest. 

THE DELIVERY OF NO – Most importantly let’s talk about the delivery of NO. It’s all in the delivery/approach, so keep it short and simple. For business, I usually say: ‘Hi, At this time our crew will have to pass. Thank you for thinking of us and I hope to collaborate in the future.’ Short, simple and sweet; we aren’t looking to burn any bridges here. 

Personal NO’s can be a little more difficult to construct and really it depends on the person you’re dealing with. Overall I find coming from a place of transparency is a good place to start. 

Okay, now I’d love to know what cracks you to the point of NO? Let me know below. xx Aubrey 

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How to come up with content, for your blog

August 23rd, 2017
How To Come Up With Content, For Your Blog | The Coastal Confidence by Aubrey Yandow
How To Come Up With Content, For Your Blog | The Coastal Confidence by Aubrey Yandow
The other day I was driving with my dad in the car, and he asked me a very important question. He asked me ‘how I keep coming up with new blog posts and when I think I’ll run out of content.’
Now content can mean many things, but in today’s Instagram focused world, I think people put too much value on pictures over written content. Today we are hitting the pause button on image based content and chatting about written content, which is really what allows readers to get to know us and even see themselves as part of the crew. 
Anyway, when my dad asked me this double ended question I knew I had to address it for fellow bloggers out there, whom might be struggling with 3creating content, so here are my two cents.
How To Come Up With Content, For Your Blog | The Coastal Confidence by Aubrey Yandow
How To Come Up With Content, For Your Blog | The Coastal Confidence by Aubrey Yandow
How To Come Up With Content, For Your Blog | The Coastal Confidence by Aubrey Yandow
Coming up with three to five new blog posts a week can be very daunting, especially when first starting out, but firsts things first make sure you have your designated ‘niche’ or theme to your blog. 
Whether you’re running a lifestyle, baking, travel, DIY or cat blog; it doesn’t matter what your theme is but having that theme picked out will help you brainstorm relevant content ideas. This step is really important as your content is essential to your brand messages, so make sure the product you are creating fits the bill. 
Now, I’ve been blogging for over four years and within my niche, I’ve totally felt writer’s block or a lack of direction. It’s completely normal and I think it’s something all bloggers have had to face, and whenever this strikes, I grab my laptop, get my tush out the door, and visit a New England town. 
Actually, on the day these images were shot, I was feeling quite uninspired. I was feeling tired, worn down, uncreative and it was raining, so I was feeling rainy day blues. Overall it was just blah, but I got in the car drove down to Westport and went for a walk. 
How To Come Up With Content, For Your Blog | The Coastal Confidence by Aubrey Yandow
How To Come Up With Content, For Your Blog | The Coastal Confidence by Aubrey Yandow
How To Come Up With Content, For Your Blog | The Coastal Confidence by Aubrey Yandow
One of my favorite things to do when writer’s block hits is going outside and looking at New England homes and waterfronts. It’s something that really inspires me and often gets me fired up again about New England living. The idea of running out of content is scary, however, it’s never been something I’ve worried about because my blog is about my New England lifestyle and just like everything else in the world, my lifestyles change over time. 
Your blog should reflect you and your journey, so as long as you’re still living life and experience it…DOCUMENT THAT and instantly you’ll have content. I think documenting your trips, life choices and style was really how blogging all started, and it’s by far the easiest way to never run out of content. 
So if you’re stuck on what content to produce or worried about running out of content, get out of your space and live your life…and trust me inspiration will strike. xx Aubrey
Photos by Carter Fish
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How To Edit Your Blog Photos

July 27th, 2017

How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow

Dress (comes in white & navy) || Bag || Shoes || Sunglasses || Earrings

Matt & I receive one to three emails a day, from readers requesting a tutorial on how we edit our photos. 

I’ve kind of postponed sharing this topic on The TCC, because it can be quite cumbersome to break down and explain, via writing. 

At first, I was split, I felt like maybe it would be easiest to show you guys this process on Instagram live, although I wanted the content to be available to you all, later down the line. 

So I decided to write this blog post, and maybe I’ll do any Instagram live tonight of the process? Comment down below to let me know your thoughts on, whether you’d like an additional Instagram live of the topic or not.

Basically, I want to first start off this post by saying, editing is a VERY important part of your brand’s story.

A lot of brands and bloggers, our team included, use editing images as a tool in branding. I work really hard at capturing and emphasizing the color schemes of New England, throughout my editing process, to help my images capture our brand’s mission statement. 

The goal with editing is getting your photos to have a cohesive brand message. For instance, if you’re looking at my page, right now my brand message is to embrace the seasonal colors of New England summer, so that means browns, blues, and greens are all emphasized. 

How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow

How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow
How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow

Our crew’s key goal when it comes down to editing is the following: Our editing process aims to diversify our content so that readers scrolling through Instagram, know when they are looking at a TCC image, versus another New England bloggers’ image.

So with that goal in mind, here is our 7 step editing process: 

1) The first step and most time-consuming step is to sit down and delete about 70% of the images on file. I would say as a whole, our crew ends up taking anywhere from 150-273 images per outfit, and only 8-12 of those images get published for your eyes to see. 

So my first job is deleting any pictures that are not up to par. This process alone is really nitty/gritty and can take me anywhere from one to three hours, per post.  

2) Secondly, open Lightroom. Once I have my eight to twelve images selected, I download them straight into Lightroom and start editing. I start my editing process by adding a filter to all images.

I currently use the VSCO Film Pack[], pack 02 to be exact, as my go to filter. These VSCO Pack filters help to adjust the tones and colors of your images, giving them all a similar and distinguished look. 

3) Thirdly, adjustments. Once we have our filter on, our team will usually adjust the white balance, shadows, and saturation. We try to adjust as little as possible, as it’s important for us to capture the time of day and distinct weather, within each post. 

Once you start to adjust, brightness, blackness, and exposure you can start to lose the ‘realness’ of your photos. & by that I mean, if it’s super cloudy and kind of gloomy, we leave it that way! I think it helps bring relatability to your posts, if not every post is super bright, sunny and over-exposed. 

How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow

How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow
How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow

4) Fourthly, I usually adjust the color balance to a warmer hue. I like my photos to have a warm hue to them, but you can also drag the color balance in the opposite direction, to give your image a cooler hue. 

5) Next, I like to adjust the hue of certain colors. I’m working with a very basic camera model[], so it sometimes has trouble picking up the colors and tones of water, moving objects or stripes; so I’ll go into the hue section to color-correct any colors that aren’t accurately being showcased. 

I usually have to adjust the hues when it comes to photo shoots by water. I like to showcase the blueness in water, while my camera often captures water as white. 

6) Finally, sync the edits to all images. I usually make all of these edits to just one image, and I then go up into the menu and hit select all images. Once you do that, a little Sync button will pop up on the bottom of your screen. This will allow you to sync the exact edits you made on one photo to all 8-12.

This not only saves time but also helps your images look cohesive. 

7) Finally, label your images! I label all images, using the title of the blog post they’ll be featured in and save it to a folder. This technique of labeling makes it easy for me to find images, later down the line. 

& that basically sums up, how our crew edits our outfit and lifestyle photos, for la blog. 

I do slightly different edits for Instagram, so let me know below if you’d like a post focused on how I edit my Instagrams. & happy Friday guys! xx Aubrey

How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow

How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow
How To Edit Your Blog Photos Like A Professional | The Coastal Confidence by Aubrey Yandow

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How to create a media kit for your blog

July 19th, 2017

How to create a media kit for your blog | The Coastal Confidence by  Aubrey Yandow

Shop my favorite media kits, here

Matt & I have received endless questions from fellow readers and bloggers, wanting us to share tips and tricks on what it takes to blog full time. I always welcome these types of questions because I was once in your shoes, so NEVER feel awkward when it comes to reaching out. 

The blogging industry can be confusing and like a bad indie movie, hard to figure out. So I wanted to take some time to share one essential piece you’ll need to create, for your business, if you decide it’s time to reach out to fellow bloggers or brands.

Let me first start off by saying, I personally waited to take on my first paid collaboration until I had a steady blog following and an Instagram following of about 20,000-ish. Before that time I was strictly blogging for myself and getting to know brands as a fellow brand and not a marketer.

You have to really think hard about when you feel comfortable taking your blog to the next level, however, this post isn’t about getting a collaboration, it’s about creating a media kit that makes your brand shine. 

How to create a media kit for your blog | The Coastal Confidence by  Aubrey Yandow

How to create a media kit for your blog | The Coastal Confidence by  Aubrey Yandow
How to create a media kit for your blog | The Coastal Confidence by  Aubrey Yandow

So shall we jump in? 

When I’m collaborating with other bloggers or brands, I’ll always send over my media kit. Which to put it frankly is a two-page PDF which sums up, The Coastal Confidence. 

However before you even sit down to make a media kit, I recommend blogging for a substantial amount of time, as you’ll need to showcase your work, brand mission, and statistics; which takes time to figure out, finalize and grow. 

The truth is, media kits are quite simple, they’re basically just a resume for your blog! But since a lot of blogger’s don’t touch on the topic, I can see how it can be daunting starting from scratch with little guidance. 

So, Matt & I took some time over the weekend, to break down our media kit & share some of our favorite media kit templates, with you all. When I first started blogging, I created a media kit, like you would a resume, on Word.

However, today, as blogging becomes more and more popular; you’ll start to see media kit templates popping up everywhere. The template I use today was personally coded for me; however, there are some more affordable options, that stand the test of time. For fashion bloggers, I love the look of this media kit, for a home or cooking blog, I love the colors and theme of this media kit, and finally, for travel bloggers, I love this media kit because it has sample slots to show off your travel photography work.

To be honest, if I was hunting for a new media kit I would go the Etsy route. You can view all media kit templates here, and I’d say the average price seems to be between $10 – $15.


So now that you have your media kit template let’s chat about the do’s and dont’s of media kits! 



  • DO include images – Images say a lot about your brand, you work quality and your site’s aesthetics, so make sure to include images you are proud of. Select images that really uphold your blog’s ‘niche’, categories and tone. 
  • DO include your logo – I would 100% include your blog’s name and logo at the top of the media kit, this is important especially if companies print out media kits to have on file. Make sure to make it easy for them to find you!
  • DO include a paragraph about yourself – let’s face it, not every blogger or brand you’ll collaborate with, will have had the time to read every single post on your blog. So make sure, to sum up who you are and what you’re all about. I find including a backstory about yourself on your blog, helps start collaborations off on the right foot. 
  • DO include your blog’s statistics – 
    • This section could be a whole post in itself but it’s really important to provide value to whomever you want to collaborate with. 
    • Some things I’d recommend to include in your site statistics section: 
      • Monthly Unique Visitors – I would recommend using Google Analytics to get this number.
      • Average Time on Page – I would recommend using Google Analytics to get this number.
  • Oh, and don’t forget to include your social media following
  • DO include a little bit about your readers – I would recommend using Google Analytics to accomplish this, but it’s important to let brand’s know who your readers are. For instance, male vs female, age group, country location, langue spoken, etc. This will help the other blogger or brand decide if a collaboration is a good fit.
  • DO include your contact information – You never know what might happen, so make sure to include where they can find you on all social media platforms, along with an email & (if you want) phone number. 

Okay, so those are some of the do’s to consider when making a media kit, now here are some of my personal DON’Ts



  • DON’T fake it till you make it in statistics – This is really important guys, a lot of companies will ask for images of your most current month’s google analytics, and that’s not a conversion you can fake. So make sure to keep your numbers legit, or else it will be hard to explain why your google analytics don’t match what you’ve listed, however, it is normal for analytics to change month-to-month, just keep it real. Always remember blogging is a LONG-TERM career path, nothing happens overnight (read more about that in this post) so make sure you’re honest with whomever you’re collaborating with. 
  • DON’T include your price list – Okay, this DON’T is really a personal preference, but for me, it’s a HUGE DON’T, for the following reasons. I have a price list separate from my media kit to send over to companies interested in collaborating. The main reason why I separated these documents was that I use my media kit for, WAY MORE than just locking down collaborations. I use it to show people how my site functions, I use it to gauge growth (which means I’m sending it out to interns, TCC employees, etc), I use it to send to hotels or restaurants if I’m traveling and want to shoot at their location, I even use it to send to other bloggers I’m interested in collaborating with. For me, it’s a good way to introduce myself to people, and I feel like including the prices would be ‘awkward’  and irrelevant in those situations. 
  • DON’T think longer is better – this isn’t a contest to see the exact amount of things you’ve accomplished in your life. Keep your media kit SHORT! My media kit is broken down into: one page filled with writing and images and the second page filled with statistics, my brand motto and pictures. That’s it. Keep your media kit short and to the point, because honestly, no one has time to read all the nitty gritty. 

Okay, that all we have for you guys at the moment. I hope this post clarified some of your deepest and darkest, blogging Q&A’s. Oh, & Matt and I have been working really hard on our weekly newsletter relaunching in August, so make sure to subscribe here. xx Aubrey 

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How I came up with my blog name, & tips on creating your own

July 12th, 2017
How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey YandowFlutter Sleeve Dress c/0 (similar color on sale here)|| Sunglasses || Shoes || Bag
How to come up with a blog name, seems to be the topic on everyone’s mind lately.
This is a reoccurring question that I see popping up on all my platforms. Whether it be Instagram comments, DM’s or even an occasional tweet, so many of you are reaching out for inspiration, which I LOVE to partake in.
However, from the few chats we have had, I think people seriously feel the pressure when considering what to name their blog. 

& I totally understand that! 

It’s not easy picking one name, usually just one to three words, that sums up your entire site. Oh, and not to mention, deciding a blog name can become even more difficult if you are wavering between niches.  

So I figured I’d write this blog post, so together we can openly discuss what works and what doesn’t when figuring out a name. 
I want to start this post off by talking about my personal ‘blog-name’ journey, or so to speak. 
It all started with the idea of a ‘coast to coast blog’, thus the word COASTAL. This all happened circa 2013 and at the time, I was living in San Diego while attending USD and often traveling home to New England for summers, holidays, school breaks and family occasions. 
What I found interesting was that both coasts were so different yet so intrigued with each other. Interesting right!?
How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey Yandow
How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey Yandow
How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey Yandow
People on the West Coast wanted to learn more about our wicked cool coastline, as they pictured classic New England; while my New England friends wanted to know how my Malibu Barbie lifestyle was going on the West Coast. 
Each coast completely different, yet each slightly infatuated with each other. 
I can remember everyone saying: good luck in Cali, I’m visiting you in Cali, you’ll have so much fun in Cali; only to arrive in San Diego, to learn that, only people outside of California refer to it as Cali
Each coast so different, in terms of lifestyle, but each wanted to be included in the others’. 
Sooo I decided to start a blog to capture that. I wanted to capture New England for my college friends and San Diego for my high school friends. It was honestly as simple as that.
I started with an idea of a bi-coastal lifestyle.

My step 1: I wrote down the word COASTAL. That was ‘my thing’ back in 2013. 


My Step 2: Adjectives

Secondly, I wanted an adjective to describe a principle the blog would expel. I didn’t want it to be too trendy; so I had my friends and I sit down and write adjectives on a piece of paper, I only picked words starting with ‘C’ as we were studying alliteration at the time in my marketing 300 class, lol.
So I wrote down the following on a word document.
  • Colonial
  • Charming
  • Classic
  • Classy
  • Confidence
  • Confident
  • Colorful
  • Charming
  • Cozy
Honestly, I let my California friends help me finalize the perfect adjective and we decided on confidence. They felt it was very New England aka me!

My Step 3: Finish it off!

I still felt like something was missing so… I went with adding a ‘The’ in front.
For some reason,  I just felt like it ‘matured’ the name a tad, if that even makes sense. 
Overall, that’s my brand name story. 
It wasn’t something I picked up one day and it just organically happened. For some reason, it was one of the easiest parts for me, in terms of building my brand.
I’ve had several people ask me if I’d think about changing my name to something even ‘more’ New England; now that I define my blog as ‘New England lifestyle’. I’ve gotten requests like N. England Coastal etc, but I believe in sticking with one name, because it’s your brand story! 
& evolving is GOOD! So don’t be afraid or put to much pressure on having one perfect name, till the end of time. Just go with what your gut is saying now and your name will grow with the brand you created. How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey Yandow
How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey Yandow
How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey Yandow

Okay, so now some of my favorite blog name tips: 



1. Alliteration – I don’t know why but I LOVE similar sounding blog names. I bet if you write down your top ten bloggers at least half will have alliteration. Don’t ask me why, but brand names with alliterations are just so darn catchy #dunkindonuts.

2. Keep it Short & Sweet – The shorter the better, especially as word of mouth marketing is HUGE in blogging. Having a long or cumbersome name, won’t help you if people keep can’t spell it when searching for you online. 

So keep it short and keep it sweet. 


3. Root the name in ‘your thing’ – Niches are REALLY important. & having a name that shares a bit of your niche off, is essential.  

For example, if it’s a baking blog, include baking terms in the name, if it’s a home decor blog, include ‘home’ themed words. Show us your brand’s personality in the title, PLEASE!

4. Make sure it’s available as a URL – for me this was BIG. I wanted to have a name that I could build a site around. Having an awesome name but a completely different URL is confusing, so make sure you can buy your URL either off of GoDaddy or 

This tip also helps to eliminate, showing up to the party with the same name as a fellow blogger. Awkward.  

5. Test the market – When I was finalizing my name I was between the word Confidence or Classy; so I went around asking all my friends, what they thought. A huge group of my friends said to avoid the word Classy, as there is already a big New England Blogger with the word Classy in her title. 
Which makes sense right! By having a different name it will help you long term in the SEO sector. For example, if I told someone to google me as The Classy Coastal, and they typed in classy coastal new England blog, into the search bar other bloggers instantly popped up. 
So by testing the market and getting that little input from my friends, I already have a better shot of sending people to my site while differentiating myself from other bloggers in the region. 

Does that make sense? 

Anyway, that’s my story and those are my tricks! I’d love to hear 1) what you named your blog, & 2) why you named it that in the comments below! Can’t wait to learn more about your amazing brands. 
xx Aubrey How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey Yandow
How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey Yandow
How to Create the Perfect Name for Your Blog | The Coastal Confidence by Aubrey Yandow
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