Category Archives: Serendipity

How to create a media kit for your blog

July 19th, 2017

How to create a media kit for your blog - TCC Crew

Shop my favorite media kits, here

Matt & I have received endless questions from fellow readers and bloggers, wanting us to share tips and tricks on what it takes to blog full time. I always welcome these types of questions because I was once in your shoes, so NEVER feel awkward when it comes to reaching out. 

The blogging industry can be confusing and like a bad indie movie, hard to figure out. So I wanted to take some time to share one essential piece you’ll need to create, for your business, if you decide it’s time to reach out to fellow bloggers or brands.

Let me first start off by saying, I personally waited to take on my first paid collaboration until I had a steady blog following and an Instagram following of about 20,000-ish. Before that time I was strictly blogging for myself and getting to know brands as a fellow brand and not a marketer.

You have to really think hard about when you feel comfortable taking your blog to the next level, however, this post isn’t about getting a collaboration, it’s about creating a media kit that makes your brand shine. 

How to create a media kit for your blog - New England lifestyle

How to create a media kit for your blog - The Coastal Confidence
How to create a media kit for your blog

So shall we jump in? 

When I’m collaborating with other bloggers or brands, I’ll always send over my media kit. Which to put it frankly is a two-page PDF which sums up, The Coastal Confidence. 

However before you even sit down to make a media kit, I recommend blogging for a substantial amount of time, as you’ll need to showcase your work, brand mission, and statistics; which takes time to figure out, finalize and grow. 

The truth is, media kits are quite simple, they’re basically just a resume for your blog! But since a lot of blogger’s don’t touch on the topic, I can see how it can be daunting starting from scratch with little guidance. 

So, Matt & I took some time over the weekend, to break down our media kit & share some of our favorite media kit templates, with you all. When I first started blogging, I created a media kit, like you would a resume, on Word.

However, today, as blogging becomes more and more popular; you’ll start to see media kit templates popping up everywhere. The template I use today was personally coded for me; however, there are some more affordable options, that stand the test of time. For fashion bloggers, I love the look of this media kit, for a home or cooking blog, I love the colors and theme of this media kit, and finally, for travel bloggers, I love this media kit because it has sample slots to show off your travel photography work.

To be honest, if I was hunting for a new media kit I would go the Etsy route. You can view all media kit templates here, and I’d say the average price seems to be between $10 – $15.

 

So now that you have your media kit template let’s chat about the do’s and dont’s of media kits! 


 

DO: 

  • DO include images – Images say a lot about your brand, you work quality and your site’s aesthetics, so make sure to include images you are proud of. Select images that really uphold your blog’s ‘niche’, categories and tone. 
  • DO include your logo – I would 100% include your blog’s name and logo at the top of the media kit, this is important especially if companies print out media kits to have on file. Make sure to make it easy for them to find you!
  • DO include a paragraph about yourself – let’s face it, not every blogger or brand you’ll collaborate with, will have had the time to read every single post on your blog. So make sure, to sum up who you are and what you’re all about. I find including a backstory about yourself on your blog, helps start collaborations off on the right foot. 
  • DO include your blog’s statistics – 
    • This section could be a whole post in itself but it’s really important to provide value to whomever you want to collaborate with. 
    • Some things I’d recommend to include in your site statistics section: 
      • Monthly Unique Visitors – I would recommend using Google Analytics to get this number.
      • Average Time on Page – I would recommend using Google Analytics to get this number.
  • Oh, and don’t forget to include your social media following
  • DO include a little bit about your readers – I would recommend using Google Analytics to accomplish this, but it’s important to let brand’s know who your readers are. For instance, male vs female, age group, country location, langue spoken, etc. This will help the other blogger or brand decide if a collaboration is a good fit.
  • DO include your contact information – You never know what might happen, so make sure to include where they can find you on all social media platforms, along with an email & (if you want) phone number. 

Okay, so those are some of the do’s to consider when making a media kit, now here are some of my personal DON’Ts


 

DON’T: 

  • DON’T fake it till you make it in statistics – This is really important guys, a lot of companies will ask for images of your most current month’s google analytics, and that’s not a conversion you can fake. So make sure to keep your numbers legit, or else it will be hard to explain why your google analytics don’t match what you’ve listed, however, it is normal for analytics to change month-to-month, just keep it real. Always remember blogging is a LONG-TERM career path, nothing happens overnight (read more about that in this post) so make sure you’re honest with whomever you’re collaborating with. 
  • DON’T include your price list – Okay, this DON’T is really a personal preference, but for me, it’s a HUGE DON’T, for the following reasons. I have a price list separate from my media kit to send over to companies interested in collaborating. The main reason why I separated these documents was that I use my media kit for, WAY MORE than just locking down collaborations. I use it to show people how my site functions, I use it to gauge growth (which means I’m sending it out to interns, TCC employees, etc), I use it to send to hotels or restaurants if I’m traveling and want to shoot at their location, I even use it to send to other bloggers I’m interested in collaborating with. For me, it’s a good way to introduce myself to people, and I feel like including the prices would be ‘awkward’  and irrelevant in those situations. 
  • DON’T think longer is better – this isn’t a contest to see the exact amount of things you’ve accomplished in your life. Keep your media kit SHORT! My media kit is broken down into: one page filled with writing and images and the second page filled with statistics, my brand motto and pictures. That’s it. Keep your media kit short and to the point, because honestly, no one has time to read all the nitty gritty. 

Okay, that all we have for you guys at the moment. I hope this post clarified some of your deepest and darkest, blogging Q&A’s. Oh, & Matt and I have been working really hard on our weekly newsletter relaunching in August, so make sure to subscribe here. xx Aubrey 

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How I came up with my blog name, & tips on creating your own

July 12th, 2017
How to create the perfect name for your blog-9456Flutter Sleeve Dress c/0 (similar color on sale here)|| Sunglasses || Shoes || Bag
 
How to come up with a blog name, seems to be the topic on everyone’s mind lately.
 
This is a reoccurring question that I see popping up on all my platforms. Whether it be Instagram comments, DM’s or even an occasional tweet, so many of you are reaching out for inspiration, which I LOVE to partake in.
 
However, from the few chats we have had, I think people seriously feel the pressure when considering what to name their blog. 

& I totally understand that! 
 

It’s not easy picking one name, usually just one to three words, that sums up your entire site. Oh, and not to mention, deciding a blog name can become even more difficult if you are wavering between niches.  

So I figured I’d write this blog post, so together we can openly discuss what works and what doesn’t when figuring out a name. 
 
I want to start this post off by talking about my personal ‘blog-name’ journey, or so to speak. 
 
It all started with the idea of a ‘coast to coast blog’, thus the word COASTAL. This all happened circa 2013 and at the time, I was living in San Diego while attending USD and often traveling home to New England for summers, holidays, school breaks and family occasions. 
 
What I found interesting was that both coasts were so different yet so intrigued with each other. Interesting right!?
 
 
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People on the West Coast wanted to learn more about our wicked cool coastline, as they pictured classic New England; while my New England friends wanted to know how my Malibu Barbie lifestyle was going on the West Coast. 
 
Each coast completely different, yet each slightly infatuated with each other. 
 
I can remember everyone saying: good luck in Cali, I’m visiting you in Cali, you’ll have so much fun in Cali; only to arrive in San Diego, to learn that, only people outside of California refer to it as Cali
 
LOL.
 
Each coast so different, in terms of lifestyle, but each wanted to be included in the others’. 
 
Sooo I decided to start a blog to capture that. I wanted to capture New England for my college friends and San Diego for my high school friends. It was honestly as simple as that.
 
I started with an idea of a bi-coastal lifestyle.
 

My step 1: I wrote down the word COASTAL. That was ‘my thing’ back in 2013. 


 

My Step 2: Adjectives


 
Secondly, I wanted an adjective to describe a principle the blog would expel. I didn’t want it to be too trendy; so I had my friends and I sit down and write adjectives on a piece of paper, I only picked words starting with ‘C’ as we were studying alliteration at the time in my marketing 300 class, lol.
 
So I wrote down the following on a word document.
  • Colonial
  • Charming
  • Classic
  • Classy
  • Confidence
  • Confident
  • Colorful
  • Charming
  • Cozy
Honestly, I let my California friends help me finalize the perfect adjective and we decided on confidence. They felt it was very New England aka me!
 

My Step 3: Finish it off!


 
I still felt like something was missing so… I went with adding a ‘The’ in front.
For some reason,  I just felt like it ‘matured’ the name a tad, if that even makes sense. 
 
Overall, that’s my brand name story. 
 
It wasn’t something I picked up one day and it just organically happened. For some reason, it was one of the easiest parts for me, in terms of building my brand.
 
I’ve had several people ask me if I’d think about changing my name to something even ‘more’ New England; now that I define my blog as ‘New England lifestyle’. I’ve gotten requests like N. England Coastal etc, but I believe in sticking with one name, because it’s your brand story! 
 
& evolving is GOOD! So don’t be afraid or put to much pressure on having one perfect name, till the end of time. Just go with what your gut is saying now and your name will grow with the brand you created. How to create the perfect name for your blog-9639
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Okay, so now some of my favorite blog name tips: 


 

 

1. Alliteration – I don’t know why but I LOVE similar sounding blog names. I bet if you write down your top ten bloggers at least half will have alliteration. Don’t ask me why, but brand names with alliterations are just so darn catchy #dunkindonuts.


 
2. Keep it Short & Sweet – The shorter the better, especially as word of mouth marketing is HUGE in blogging. Having a long or cumbersome name, won’t help you if people keep can’t spell it when searching for you online. 
 

So keep it short and keep it sweet. 


 

3. Root the name in ‘your thing’ – Niches are REALLY important. & having a name that shares a bit of your niche off, is essential.  

For example, if it’s a baking blog, include baking terms in the name, if it’s a home decor blog, include ‘home’ themed words. Show us your brand’s personality in the title, PLEASE!


 
4. Make sure it’s available as a URL – for me this was BIG. I wanted to have a name that I could build a site around. Having an awesome name but a completely different URL is confusing, so make sure you can buy your URL either off of GoDaddy or WordPress.com. 
 

This tip also helps to eliminate, showing up to the party with the same name as a fellow blogger. Awkward.  


 
5. Test the market – When I was finalizing my name I was between the word Confidence or Classy; so I went around asking all my friends, what they thought. A huge group of my friends said to avoid the word Classy, as there is already a big New England Blogger with the word Classy in her title. 
 
Which makes sense right! By having a different name it will help you long term in the SEO sector. For example, if I told someone to google me as The Classy Coastal, and they typed in classy coastal new England blog, into the search bar other bloggers instantly popped up. 
 
So by testing the market and getting that little input from my friends, I already have a better shot of sending people to my site while differentiating myself from other bloggers in the region. 
 

Does that make sense? 



Anyway, that’s my story and those are my tricks! I’d love to hear 1) what you named your blog, & 2) why you named it that in the comments below! Can’t wait to learn more about your amazing brands. 
 
xx Aubrey How to create the perfect name for your blog-9462
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Blogger Inbox: The Follow-Up Email

June 14th, 2017

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It’s been about a year and a half since blogging full time (wow) and I figured I’d just touch base with you all. I feel like a lot of you ladies either have a blog, want to start a blog or even just feeling, well, overwhelmed with how to start. 

From talking to you guys over email, on Instagram DM (which I love) and through blog comments; a lot of you guys are killing it, via your blogs’, but often you guys are reaching out to me because you feel stuck, stagnant or even ignored by the industry or brands. 

Here’s the truth or at least my truth when it comes to reaching out to brands in the blogging industry; SEND A FOLLOW-UP EMAIL! 

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You’d honestly be shocked if you saw how many times I’ve sent a follow-up email, and received an email back within the week apologizing for the delay. My rule is to wait 4-7 business days, and if mum is the word, send a short and sweet follow-up. 

Something along the lines of: ‘Hi, I wanted to touch base on my previous email, and see if your team had any questions. I look forward to chatting soon!.”

Short, sweet and just a friendly reminder, because guys we are all human, and I’m 100% guilty of missing an email here or there. 

I even had a collaboration fall into place today, after sending a follow-up email. As long as you are respectful and nice, there is nothing wrong with touching base. 

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Personally, I’ll hear a lot of bloggers say they are tackling their inbox, and when I first started blogging, I was super frustrated that I didn’t have an inbox exploding with emails.

Now looking back, I can see that tackling an inbox is way more than just receiving emails; it’s also sending follow-ups, touching base and being present! Which takes time and can be easy to forget. 

Which takes time and can be easy to forget. So if you have free time tonight, take some time and reach out to those loose ends. You know the worst they can say is no! xx Aubrey 

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Serendipity: Turning 23 & Birthday Week

June 1st, 2017

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Someone told me the other day that being 23 is basically the equivalent of freshman year but for ‘adulthood’. Just let that soak in for a second. 

Weird right? But it actually makes sense, because for my birthday I asked for gift cards to Anthropologie so I could buy a headboard. #adulting. 

Anyway, now that I’m officially being hazed into adulthood, I figured I’d touch base with you all through a serendipity post, and share five things I learned this year! 

For anyone new around here, “Serendipity’ posts are where I recap the latest happenings, on the blog and in my life. Think of it as a way for us to sit down and get the details on what’s going on in our lives. 

Anyway, let’s jump in! 

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GO ALL IN: 


 

Shortly after turning 22, I decided I would go ALL in on blogging. I knew I always wanted to blog full-time but actually doing it was another story. I just went for it, blindly to be honest with you all.  Trust me when I say, it wasn’t always easy, and it was often stressful when it came to budgeting a brand, living on my own and figuring out how to finance certain projects’ but looking back my brand has 100% grown the most this year. It’s one of those make it work or your screwed situations, and let’s all admit working under pressure is a sure fire way to get things done (plus or minus a few meltdowns). 

POSITIVE MINDSETS ARE EVERYTHING: 


 

This past year I’ve been all about ‘karma’ and keeping a positive mindset. Working on your own brand can be stressful, so why focus on the negative. I wake up every day and try to make the best out of the worst because making the worst out of the worst and wallowing is just for LOSERS. If Kim K can keep a positive mindset on her robbery in Paris, you can keep a positive mindset when you get stuck in traffic or someone shows up late for a meeting.

 By keeping a clean, positive, upward and onward mindset, I’ve been able to accomplish so much more. I’m still trying to convert Negative Nancy, aka Matt into a positive mindset mood, because no one likes a hater. 

EVERYONE DESERVES A BIRTHDAY WEEK: 


 

 If you follow me on snap chat then you know, I celebrate Birthday Week. What does that mean, you might ask? It means a whole week of checking off that good old fashion bucket list. My birthday falls 6 months after New Years so it’s a great time to reevaluate those New Year goals and check some off the list. For instance, Matt and I are headed to San Antonio this birthday week. Take the week and make time for you, even if it’s trying a new recipe, restaurant or workout routine. 

PUTTING YOUR FOOT DOWN, IS OKAY: 


 

I really mean this one! Blogging full time meant this was my full time job and I had to learn how to put my foot down, especially when it came to working with brands. Remember your time is valuable, and don’t let anyone push you around. A lot of the time I would spend several hours working on content for a brand only to find out they all of a sudden ‘didn’t have the budget’ or had to cancel the campagin. It’s sad that people and brands aren’t always transparent but it’s important to hold your ground. 

Stick to your guns, put your foot down and own your business. This was something I really struggled with because I really don’t love the finance side of this business, but the number of times people have tried to ‘con’ or ripe me off has taught me to be clear, professional and put my foot down when it comes to contracts, expectations, and salaries. 

HELP THE NEXT ONE IN LINE:  


 

This line is from the song Humble and Kind but one of my favorite experiences this year has been expanding The TCC Crew and working with aspiring bloggers, entrepreneurs and savvy ladies. It’s really important to share the tips and tricks you know with others, and by expanding my team I’ve been able to share my New England dream with so many others passionate about our community. 

So whether you’re a student, older sister, hustler or super health nut; spend time helping others eager to learn or looking for guidance, it’s the biggest motivator and even inspires the content I create here. 
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Anway, it’s my birthday so I’m clocking out for the rest of the night! Off to chow down on some BBQ, West Texas style. xx Aubrey 

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7 Tips on Moving to a New City after College Graduation

May 31st, 2017

7 Tips on Moving to a New City after College Graduation-4974

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Outwards and onwards, am I right?

The other day I was chatting with my last intern, Logan, check out her blog here, and we were talking about how weird post-graduation can be. More specifically we were chatting about whether it’s better to look for jobs locally or just screw it and apply for a dream job, in another city. 

Hmm, good question right!? & maybe this is something you are currently struggling with, and trust me I get it. It can all seem so daunting. So I’m here to give you 7 tips on moving away from your hometown after college, 

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1. Remember it’s not permanent. – I think so many people put pressure on having to move away, but really it’s all always temporary. Let’s say you move and you ABSOLUTELY HATE IT. Worst case scenario right? Then you apply for a transfer, look for a job closer to where you want to be (now that you have corporate experience you might get that job) and just know nothing lasts forever. Matt & I are in Dallas for only two years, so even though I wasn’t thrilled about the location, I went because guess what two years goes by sooooo quickly. 

2. Starting from the bottom – It’s hard to get a job when you are fresh out of college with no experience, so don’t sweat it if nothing is falling in your lap. Now is the time to travel, experience new regions and get outside of your bubble. Don’t stress yourself out about getting the perfect location right off the bat.

3. Don’t sweat the logistics – Don’t worry about the small stuff, it will all fall into place. Moving even down the street is overwhelming so it’s natural to get stressed out about moving to a new city or region, but you can tackle the logistics one issue at a time.

4. Finding an apartment – the biggest question I get asked is how did Matt & I find an apartment in a city we’d never been to. Here is where Google comes in, I knew where Matt’s office was located so I went to Pinterest and Google to look up the towns around his office. I found a town I liked with a cute historic district and looked up apartments from there. Matt asked around at work, and someone recommended the apartment complex we live in now. 

5. No strings attached – now is the time to try a new city and aim for that dream job, because you have no strings attached. No kids, no house, no mortgage; just you and maybe a pet or two. If you had to pick up and move, now’s the time to get it out of your system. 

6. View it as an opportunity – so much about moving away from your hometown can be daunting but Matt & I view it as an opportunity. Every weekend we aim to discover a new city, town or tastes of Dallas. This weekend we visited local rescue horse farms, and just took in the rolling hills of west Texas. View moving with positivity and excitement.

7. Be Grateful – the fact that you’ve graduated college and are on the hunt for a job is something to be grateful for. Some people don’t have the opportunity to go to college and some people will never have the opportunity to move, so view your situation with gratitude and things will start to fall into place. 7 Tips on Moving to a New City after College Graduation-4974

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I hope this post helped either calm your nerves about moving, or inspired you to consider it. Be patient with job call backs, it’s a slow process and I can remember my friends sweating it out to the end. Just keep plugging along and enjoy! xx Aubrey 

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Making Friends After College

May 17th, 2017

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This week marks my 1st ‘post-college anniversary’, filling me with a mixture of feelings. I feel sooooo happy when I think about how far I’ve come, in just one year and excited to see where my blog takes me, but I’m also feeling slightly sad. It’s been just over a year, since seeing some of my closest college friends, being in San Diego and having the ‘cozy’ routine of ‘college’.

This year, more than ever, made me realize how important it is to foster and grow friendships; while also realizing how hard it is to make friends after college. Now, some of you might not encounter this issue, but moving to a new location and working from home, resulted in making new friends, for the first time in my life, a challenge.

After talking with my friend Jennifer, I realized this might be a more common struggle than I thought. I guess I just want to share my tips and tricks when it comes to meeting new friends in hopes to inspire you, to put yourself out there, after all the worse they can say is no.
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Basically, I thought moving to a big city, like Dallas would make meeting new people so much easier, but let me tell you one secret I learned, making new friends takes effort and is all about putting yourself wayyyyy out there.

Working from home is great, but it was really hard for me to meet new friends in a new city because well, to be frank, I spend a lot of time at home. I do work with several gals, but most of our communication is via phone, email, facetime etc.

So when I found out Matt and I were moving to Dallas I reached out to about 18 bloggers, in hopes of making ‘work friends’ quickly.

However, people are busy and bloggers are constantly traveling so after coffee-dates fell through, availabilities didn’t match up and a lot of no responses; I kept putting in the energy in hopes of the universe working its magic. Making Friends After College-3288

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Basically:

  1. It takes time – don’t rush friendship, it takes time to meet new people, get adjusted to your new home and probably your new job! So don’t be hard on yourself.
  2. Reach out and send a follow-up email – I am the queen of sending follow-up email after follow-up email, people are busy but don’t be afraid to reconnect with an old friend, business women you admire or gal you meet for five seconds at work.
  3. Be authentic and don’t be afraid to meet-up– meeting new friends can be just as awkward as a blind date, but guys it’s worth it. Be positive and just put yourself out there, whether it’s to network or literally make a friend, just being you is the best you can do. 

Okay, so after being in Dallas for now, almost ten months, I’ve met some amazing friends and have become really open to reaching out, meeting new people and just connecting. I’ve joined a yoga studio, got a part-time job, finally meet some amazing Dallas bloggers and connected with some of Matt’s work friends. 

If you are either worried about making friends after college or if you are feeling stuck while trying to make friends, just know it takes work and time!

Don’t get discouraged, especially when you’re in a new city! xx Aubrey

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Podcasts I’m Currently Obsessed With

May 15th, 2017

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 I love walking; you’ll find me walking to coffee shops, walking to work, and always walking just to clear my mind. Walking is a great way for me to decluttering my mind and mentally reset; but sometimes when I’m on my walks, I notice my thoughts going straight back to ‘the clutter’. 

The clutter of finances, to-do lists, fires to put out and plans to be excited about; all and all I wasn’t making the most of my downtime until I got into podcasts. 

You know what they say, time is currency, use time wisely, we all have the same about of time in a day; blah blah blah. All this emphasize on maximizing your time was making my R&R time anything but relaxing, so I decided to add some wisdom to my walks. 

Podcasts are great because they keep your mind busy, you absorb a lot of useful content while getting a good laugh in! I now have Matt and my Mom both addicted to podcasts, I initially thought podcasts would be boring and boy was I wrong. 

I figured I’d list some of my favorite podcasts below, and please comment below any you currently like! 

1. NPR – How I Built This

2. Ask Him & Her – The Skinny Confidential

3. Missing Richard Simmons

4. The Lady Gang

5. Awesome Etiquette

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How I Reset

May 10th, 2017

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I don’t know about you, but recently I’ve been on the go, go, go. Being busy is something a lot of people pride themselves on, but it isn’t always good. Rather being too busy can just distract you from accomplishing your goals.

So when I get bogged down and burnt out from literally busy work, I reset outside. 

At first, I took thirty minutes out of my lunchtime to watch a Netflix episode. I thought this activity would help me reset, settle down and really let go of everything not helping me complete my goals, I thought what a great plan, right?! Except it didn’t work out, I ended up using that 30min to be on my phone, scrolling through

Except it didn’t work out, I ended up using that 30min to be on my phone, scrolling through Instagram, facebook, twitter and snapchat. I was doing the opposite of resetting I was causing more mental unsettledness, during what was suppose to be ‘down time’

So I decided I’d start taking my 30 min breaks outside. Whether that means going for a bike ride through Texas’ wildflower fields or walking through Fenwick back home in New England, just getting outside and taking in the current season is how I was able to clear my mind and reset. 

I’d love to hear how you guys reset and recharge below! Share your tricks and tips in the comments. xx Aubrey

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Mother’s Day Care Package

May 8th, 2017

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merci chocolate || scarf || crab jewelry tray || candle || shoes 

If you don’t already know, mark your calendars because this Sunday is Mother’s Day! Whether you’re celebrating with a Sunday brunch or a good old fashion Facetime, it’s an important day to just say thanks! 

I don’t know about your Mom but since I’m currently staying in Dallas and before this was attending college in San Diego, my mom has officially mastered the art of a care package. No one puts a care package together quite like a mom, am I right?!

Today, I’m turning the tables and sharing the care package I made for my mom with you all! A Mother’s Day care package filled with merci chocolate is a pretty simple and meaningful gesture to show your gratitude towards your mom, and all that she does. So NO EXCUSES LADIES. 

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Okay, so here is what you need to put together the best Mother’s Day Care Package:

merci chocolate – This is by far my favorite chocolate, for a few reasons. First off the packaging, is simple, elegant and really easy to ship. You don’t have to worry about any candy melting together or getting smushed. Secondly, each box contains eight unique, individually wrapped flavors, my favorite one is marzipan covered in dark chocolate, so good. Finally, it’s a win, win because there is a chocolate for everyone inside the box, so if you aren’t sure if your mom prefers dark over milk chocolate; this box has the perfect assortment. 

candle – Now that we have taste covered don’t forget to grab your mom’s favorite scents. I just went to Aruba with my mom so I grabbed a coconut candle to remind her of our trip. 

scarf – Scarfs, and bandanas are ‘the thing’ this year, so when I saw this one, well it just reminded me of my mom, so I added it to the pile.

shoes – My mom has been telling me how she wanted a pair of mules for the longest time. So the other day J.Crew put these babies on sale and I snagged the last pair in her size. 

crab jewelry tray – I had to include a ‘home good’ because moms are all about the home, am I right?! 

Anyway, I wrapped and packaged all the items into a large USPS flat rate box, and it went from Dallas to Connecticut within two days! 

I’m very grateful for my mom, she was my original blog photographer, stylist and expert ironer (which I’m still terrible at) and my blog honestly wouldn’t be where it is without the help from my mom. Whether she’s cooking dinner for us or baking up goodies for the blog, she is always putting my siblings and I first. 

So take a little time out of your day, grab at least a box of merci chocolate and a card, to simply say THANKS! 

Okay, I’d love to hear how you are planning to spend Mother’s Day below. xx Aubrey 

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Thank you, merci®, for sponsoring this post. 

 

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Rejection

May 4th, 2017

Pineapple Shorts in Aruba-9505

White Eyelet Shirt (under $27)  || Pineapple Shorts (under $30!) || Shoes || Purse 

I feel like you guys deserve to know the whole story and not just the Instagram filtered one. A lot of you guys are either bloggers yourself or trying to start-up your own business, and I get a lot of questions about how to collaborate with brands, how to be ‘successful’ or even how to pitch to a client. 

& don’t get me wrong, I love to answer your questions and help you reach for your dreams, but I also want you to know, rejection is part of the game.

I think Instagram and a lot of other social media platforms glorify entrepreneurship as making your own schedule, living a life of luxury and just romping around from one fancy coffee shop to the next,

A big part of running your own blog or company is rejection. obviously, no one wants to talk about rejection, because well it’s kind of depressing but to be completely transparent with you all, it’s the peanut butter to you running your own business jelly, they really do go hand and hand. 

I always say for that one yes, I received from a brand, there were about twelve no’s before that. To be honest, I think you really have to have a thick skin for this gig, because guys, I’ve heard it all. 

I’ve gotten no’s from other bloggers about meeting up for coffee, no’s to working with brand’s, no’s to images I’ve loved but the brands didn’t like and sometimes I even get ignored, which for me I HATE wayyyy more than receiving a no, it drives me, nuts guys.

Ugh, I hate to call myself this but since I’m a pro at rejection, after blogging full-time for about a year, I figured I could pay it forward and give you guys some tips. 

  • Accept the no, but ask for feedback! – The worst thing you can do is get a no and not even know why! Whenever I get a no from a brand, I’ll ask ‘I was wondering if there was anything specific I needed to work on, to work with your team? Any feedback would be appreciated.’ This allows me to figure out what I can do better next time, while most of the time it’s either a budget or a schedule thing, it never hurts to get feedback. 
  • The worst they can say is no – so you got a no, and it’s bringing down your day but all they can say is no, so pick yourself up and move onto the next potential yes! The longer you stay focused on the no, the more time you are wasting, so learn to accept the no’s at face value. 
  • Overnight success doesn’t exist – one ‘no’ isn’t going to stop you from being successful so don’t get yourself down. Overnight success doesn’t exist remember you need a solid foundation before you can build a skyscraper, so just keep building one brick at a time.
  • Take breaks – rejection is hard, and if your business is your life, hobby, and all you do 24/7 that needs to change. Join a gym, an art class or even get a part-time job (I did!). I struggled with this the most, especially being in a new location, when your blog or business is all you are doing all day, you are going to burn out and you are going to burn out quickly! So make sure to have other things on your schedule, by getting a part-time job I was able to make myself leave my phone, and go out and help people. 
  • It only takes one yes – getting bogged down with no’s is hard but guys it just takes ONE yes, so don’t sweat the small stuff. 

I hope this is relatable for you guys, and I hope it shows you that I too STILL get rejections. Yesterday, I got two big ones and I felt like it’s time to share my experience. I’d love to hear how you deal with rejections below :) xx Aubrey 

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